Hello, I am
Lexi Wang,
I combine strategic brand design, 3D visual environments, and cutting-edge Gen-AI workflows to transform concepts into compelling digital and physical experiences.
Creative mindset. Strategic & hands-on.
A look into my philosophy, combining design discipline with modern AI workflows and commercial vision.
Lexi Wang
Good design requires both creative vision and business focus. Founding my fashion label, Winsome, taught me how design decisions impact real-world outcomes. Based in Madrid, I bring that same strategic clarity to every brand, 3D, and web project I take on.
I believe in pushing creative boundaries by combining solid design principles with cutting-edge tools. By integrating Cinema 4D, Webflow, and Gen-AI into my workflow, I transform complex ideas into sharp, engaging visual products.
My design journey so far.
Currently pursuing my Bachelor's in Graphic Design at UDIT while applying real-world strategy as founder of Winsome . Combining academic training with entrepreneurial leadership to build modern visual systems
What I use in my workflow
Trusted by Brands & Built on Vision
From founding an independent fashion brand to delivering strategic assets for corporate banking, here is how I add value.
2023
2023
YEAR DESIGN STUDENT (UDIT)
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1
FLUENT LANGUAGES (ES / ZH / EN)
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ATTENTION TO DETAIL
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PROJECTS
What I believe.
A short list of core principles that guide how I design, experiment, and build.
Quick answers to common questions.
Everything you need to know before we start working together.
What kind of projects do you take on?
I specialize in brand identity systems, high-converting landing pages, interactive Webflow sites, and 3D visual assets. Whether you need end-to-end branding, digital marketing design, or 3D visual enhancements, I bridge technical execution with business strategy.
How do you integrate AI into your design process?
I use generative AI platforms and prompt engineering to rapid-prototype concepts, create custom visual imagery, and explore art directions in a fraction of the traditional time. This keeps workflows efficient without sacrificing creative quality.
Do you work with international clients and teams?
Yes! Based in Madrid, Spain, I am fully trilingual in Spanish, Chinese, and English. I comfortably collaborate across time zones and multicultural environments.
What does your design process look like?
Every project starts with understanding your commercial goal. From there, I move through rapid visual exploration (UI, 3D, or branding), iterate on feedback, and deliver production-ready assets or responsive Webflow sites with micro-animations.
What tools and tech stack do you use?
My core design stack includes Figma, Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere), Cinema 4D for 3D modeling and rendering, and Webflow for interactive web design, alongside advanced Gen-AI tools.
Are you available for full-time roles, freelance, or contract work?
Yes! I am open to creative collaborations, freelance projects, and full-time opportunities where I can apply my skills in UI/UX, brand identity, marketing design, and 3D visualization.