Multidisciplinary Designer
I help early stage teams ship products faster, with research backed design that improves engagement and keeps users coming back.
Multidisciplinary Designer
I help early stage teams ship products faster, with research backed design that improves engagement and keeps users coming back.
Multidisciplinary Designer
I help early stage teams ship products faster, with research backed design that improves engagement and keeps users coming back.
International Contest Poster Series
A trio of conceptual posters developed for prestigious international design competitions, showcasing diverse printing finishes
Winsome Magazine
An independent editorial publication that bridges street culture and refined art direction, featuring a modular grid system.
Takashi Murakami Exhibition
A comprehensive exhibition and editorial identity designed for a Takashi Murakami retrospective at Fundación Mapfre
Nike Air Max 90
This project presents a complete 3D design and advertising campaign proposal inspired by the iconic Nike Air Max 90.
Recent highlights.
See how thoughtful design helped these products launch, grow, and win users over.
A trio of conceptual posters developed for prestigious international design competitions, showcasing diverse printing finishes
International Contest Poster Series
International Contest Poster Series
Editorial Design
2026
A trio of conceptual posters developed for prestigious international design competitions, showcasing diverse printing finishes
A trio of conceptual posters developed for prestigious international design competitions, showcasing diverse printing finishes
An independent editorial publication that bridges street culture and refined art direction, featuring a modular grid system.
Winsome Magazine
Winsome Magazine
Editorial Design
2026
An independent editorial publication that bridges street culture and refined art direction, featuring a modular grid system.
An independent editorial publication that bridges street culture and refined art direction, featuring a modular grid system.
A comprehensive exhibition and editorial identity designed for a Takashi Murakami retrospective at Fundación Mapfre
Takashi Murakami Exhibition
Takashi Murakami Exhibition
Editorial Design
2025
A comprehensive exhibition and editorial identity designed for a Takashi Murakami retrospective at Fundación Mapfre
A comprehensive exhibition and editorial identity designed for a Takashi Murakami retrospective at Fundación Mapfre
This project presents a complete 3D design and advertising campaign proposal inspired by the iconic Nike Air Max 90.
Nike Air Max 90
Nike Air Max 90
3D
2025
This project presents a complete 3D design and advertising campaign proposal inspired by the iconic Nike Air Max 90.
This project presents a complete 3D design and advertising campaign proposal inspired by the iconic Nike Air Max 90.
I’m a Multimedia & Graphic Designer combining strategic branding, visual design, 3D, and Gen-AI to create compelling brand experiences and marketing content that connect with audiences and drive engagement.
I’m a Multimedia & Graphic Designer combining strategic branding, visual design, 3D, and Gen-AI to create compelling brand experiences and marketing content that connect with audiences and drive engagement.
I’m a Multimedia & Graphic Designer combining strategic branding, visual design, 3D, and Gen-AI to create compelling brand experiences and marketing content that connect with audiences and drive engagement.
Core Pillars
Key areas where design strategy, technical tools, and modern workflows meet.
Brand & Visual Identity
Clarifying user needs, business goals, and product direction so every design decision has a strong reason behind it.
Tools:
Illustrator | Figma | Photoshop
Interaction Design
Mapping flows, wireframes, and interaction patterns that make complex products feel simple, intuitive, and easy to use.
Timeline
2-4 Weeks
UI Design
Designing polished screens, responsive layouts, and scalable interface systems with a refined product aesthetic.
Timeline
4-8 Weeks
3D Modeling
Creating realistic prototypes, design specs, and developer-ready systems that help teams build with confidence.
Timeline
2-3 Weeks
Brand & Visual Identity
Clarifying user needs, business goals, and product direction so every design decision has a strong reason behind it.
Tools:
Illustrator | Figma | Photoshop
Interaction Design
Mapping flows, wireframes, and interaction patterns that make complex products feel simple, intuitive, and easy to use.
Timeline
2-4 Weeks
UI Design
Designing polished screens, responsive layouts, and scalable interface systems with a refined product aesthetic.
Timeline
4-8 Weeks
3D Modeling
Creating realistic prototypes, design specs, and developer-ready systems that help teams build with confidence.
Timeline
2-3 Weeks
Brand & Visual Identity
Crafting corporate identities, logos, and visual systems that communicate brand vision clearly across all touchpoints.
Tools:
Illustrator | Figma | Photoshop
Web & Interactive Design
Designing high-conversion landing pages and responsive user interfaces with smooth interactions.
Tools:
Figma | Webflow | HTML
3D & Visual Environments
Creating high-impact 3D visual concepts, textures, models, and motion graphics for immersive branding.
Tools:
Cinema 4D | After Effects
Gen-AI & Smart Workflows
Integrating generative AI tools and prompt engineering to accelerate ideation and produce disruptive visual assets.
Tools:
Gen-AI Ecosystem | Prompting
How I shape every design project.
A clear path from initial research and 3D exploration to high-conversion Webflow builds.
01
Research
Research
02
Design
Design
03
Develop
Develop
04
Handoff
Handoff
/01
Research
Understand the context before building.
Analyzing audience needs, brand goals, and market positioning to establish a clear strategic direction before any design work begins.
/01
Research
Understand the context before building.
Analyzing audience needs, brand goals, and market positioning to establish a clear strategic direction before any design work begins.
/02
Design
Shape bold visual systems & 3D concepts.
Translating strategy into identity systems, UI wireframes, high-impact 3D visual environments, and interactive prototypes.
/02
Design
Shape bold visual systems & 3D concepts.
Translating strategy into identity systems, UI wireframes, high-impact 3D visual environments, and interactive prototypes.
/03
Develop
Build with code, motion, and AI workflows.
Bringing static concepts to life through responsive Webflow builds, micro-animations, and AI-accelerated visual production.
/03
Develop
Build with code, motion, and AI workflows.
Bringing static concepts to life through responsive Webflow builds, micro-animations, and AI-accelerated visual production.
/04
Handoff
Deliver clean, launch-ready assets.
Packaging design tokens, Cinema 4D renders, brand guidelines, and Webflow sites for seamless deployment and future scaling.
/04
Handoff
Deliver clean, launch-ready assets.
Packaging design tokens, Cinema 4D renders, brand guidelines, and Webflow sites for seamless deployment and future scaling.
/01
Research
Understand the context before building.
Analyzing audience needs, brand goals, and market positioning to establish a clear strategic direction before any design work begins.
/02
Design
Shape bold visual systems & 3D concepts.
Translating strategy into identity systems, UI wireframes, high-impact 3D visual environments, and interactive prototypes.
/03
Develop
Build with code, motion, and AI workflows.
Bringing static concepts to life through responsive Webflow builds, micro-animations, and AI-accelerated visual production.
/04
Handoff
Deliver clean, launch-ready assets.
Packaging design tokens, Cinema 4D renders, brand guidelines, and Webflow sites for seamless deployment and future scaling.
Feedback from mentors
Comments from professors and instructors who have guided my design projects.
Juan Carlos Gauli Phd Fine Arts
Degree Director
Udit
“Lexi possesses a rare talent for bridging high-level conceptual thinking with flawless technical execution. Whether re-engineering mass-market packaging into an eco-luxury experience or structuring a multi-layered museum identity, his work consistently demonstrates deep visual literacy, material sensitivity, and structural discipline.
Ramon Menendez
Associate Professor Phd Sociology
Udit
What sets Lexi apart is his remarkable range across print and spatial design. His ability to take a single design language such as a complex editorial grid or a high-contrast exhibition framework and scale it effortlessly across typography, physical prepress, and 3D space reflects the maturity of a seasoned professional.
Lara Marín
Associate Professor
Udit
In every project, Lexi approaches design not just as an aesthetic solution, but as an intentional story. His technical mastery of prepress finishes, spot-color precision, and modular layouts is always balanced by a strong conceptual voice that elevates every brand he touches.
Lara Marín
Associate Professor
Udit
In every project, Lexi approaches design not just as an aesthetic solution, but as an intentional story. His technical mastery of prepress finishes, spot-color precision, and modular layouts is always balanced by a strong conceptual voice that elevates every brand he touches.
Juan Carlos Gaulí
Degree Director
Udit
“Lexi possesses a rare talent for bridging high-level conceptual thinking with flawless technical execution. Whether re-engineering mass-market packaging into an eco-luxury experience or structuring a multi-layered museum identity, his work consistently demonstrates deep visual literacy, material sensitivity, and structural discipline.
Ramon Menendez
Associate Professor
Udit
What sets Lexi apart is his remarkable range across print and spatial design. His ability to take a single design language such as a complex editorial grid or a high-contrast exhibition framework and scale it effortlessly across typography, physical prepress, and 3D space reflects the maturity of a seasoned professional.
Thoughts on design and craft.
Essays and lessons on design, process, and the small details that shape great products.
Get in touch.
Looking for a designer to join your team, or have a project in mind? I’d love to connect.
Send a message
Get in touch.
Looking for a designer to join your team, or have a project in mind? I’d love to connect.
Send a message
Get in touch.
Looking for a designer to join your team, or have a project in mind? I’d love to connect.
Send a message